Importance of Agile in Digital marketing

2 min readApr 16, 2020

Priyanka Rao

Agile, the word itself makes it look like it is a serious business. In today’s business world, working with agile marks as paramount importance.

What is Agile used for and why do we need it in an organization’s digital marketing is what we are here to comprehend today.

Digital marketing has risen to make use of the massive user base in the digital world. Agile came into the picture to help in the advance Digital Marketing for global outreach.

What is Agile?

Agile is a software methodology and an iterative approach to handle a project within teams & to come up with better product strategies and designs. There are several milestones that one can achieve in Digital marketing using Agile methodology.

There are particular five-step frameworks that can help with agile marketing strategies.

Agile digital marketing marks important in this constantly changing world and newly emerging startups.

Reasons to implement Agile marketing in the organization:

● Faster reaction time

● Create customer-oriented products which are made to their preferences

● Workload management becomes easier

● Time management

● Efficiency is higher

● Collaborating globally with various business models

● Global visibility

● Higher accessibility

● Easy to create a task & execute it

● More visibility as well as nurturing becomes easier

● Reliable tools and Softwares

● Access to metrics

Content metrics of Agile marketing:

I firmly believe that you can’t manage if you can’t measure it. That is when the content metrics come in handy. Just as the Digital marketing tools help in analytics of user behavior and tendencies.

You can measure the success of agile practices by tracking the number and velocity of the marketing tasks and stories completed per sprint, the number of experiments run, and aggregate measurements of marketing’s overall performance over time, including the proven contentment of the stakeholders.

Steps involved in measuring agile marketing effectiveness include:

● Defining the return on investment (ROI) in Agile marketing

● Improve Agile marketing strategies

● Making the business case

● Email engagement and page landing

● Content metrics of the variables

● Analysis of when the content was built and engagement rate

Observing the infographic above, we can conclude that the future is definitely Agile marketing to build a global presence & global business.

Well, they do mean it when they say “If it isn’t in the sprint, then it does not exist.”

References:

https://www.workfront.com/blog/everything-you-need-to-measure-your-teams-agile-marketing-performance

https://forums.tomsguide.com/faq/how-to-check-data-usage-on-sprint.25820/